Best Drugstore Mascaras That Beat High-End – Affordable Picks for Volume, Length & Curl
Mascara is the unsung hero of the makeup bag. With a few swipes, it can transform your entire look—lifting, volumizing, and defining your lashes. But here’s the secret: you don’t need to spend $30+ to get amazing results. In fact, some of the best mascaras on the market can be found at the drugstore—and they often rival (or outperform) luxury brands.
Thank you for reading this post, don't forget to subscribe!In this ultimate guide, we’re breaking down the best drugstore mascaras that deliver volume, length, curl, and wear-time—all without breaking the bank.
Why Drugstore Mascaras Are Worth It
Ever wonder why so many makeup artists still swear by drugstore mascaras? Here’s why:
- Affordable enough to replace every 3 months (as recommended)
- Huge selection for every lash need—curl, length, volume, waterproof
- Constantly innovating with new brush styles and formulas
- Easy to test and re-buy at your local drugstore or online
Sometimes, the price tag doesn’t match performance. And in mascara’s case? Drugstore options shine.
Top 10 Best Drugstore Mascaras of 2025 (Tried & Tested)
1. Maybelline Lash Sensational Sky High Mascara
Best for: Length + volume
The flexible brush reaches every lash, while the bamboo-infused formula builds sky-high length without clumps. Goes viral on TikTok for a reason!
2. L’Oréal Paris Voluminous Lash Paradise
Best for: Soft volume + feathery lashes
A fan favorite with over 30,000 reviews online. Often compared to Too Faced’s Better Than Sex.
3. CoverGirl Lash Blast Clean Volume Mascara
Best for: Natural volume + sensitive eyes
This clean formula is vegan and free of parabens, talc, and mineral oil. Great for everyday use without irritation.
4. Essence Lash Princess False Lash Effect Mascara
Best for: Dramatic lashes on a budget
At under $7, this mascara delivers bold, fluttery lashes with no flakes or smudging. Cult status earned!
5. e.l.f. Big Mood Mascara
Best for: Buildable, clump-free volume
Affordable, bold, and cruelty-free. The hourglass brush coats every lash for that fanned-out look.
6. Revlon So Fierce! Big Bad Lash Mascara
Best for: Bold volume that lasts all day
Infused with castor oil for a conditioning boost. A great option if your lashes feel dry or brittle.
7. NYX Worth the Hype Mascara
Best for: Volume + length
As the name says—it’s worth the hype. Lightweight but bold, great for layering and all-day wear.
8. Milani Highly Rated Anti-Gravity Mascara
Best for: Lift + curl
This underdog gives crazy lift with just one coat. Bonus: it’s vegan and cruelty-free.
9. Neutrogena Healthy Volume Mascara
Best for: Strengthening brittle lashes
Packed with olive oil and vitamin E—nourishing formula that strengthens over time.
10. Rimmel London Scandaleyes Retro Glam Mascara
Best for: Wide-eyed, retro lash effect
Hourglass brush gives you that Twiggy-inspired lash separation and full-volume drama.
What to Look for in a Drugstore Mascara
🔍 Want Volume?
Look for:
- Dense bristle brushes
- Thickening formulas with waxes
Try: Lash Paradise or e.l.f. Big Mood
🔍 Need Length?
Look for:
- Slim, comb-like wands
- Lightweight, tubing formulas
Try: Sky High or NYX Worth the Hype
🔍 Sensitive Eyes?
Look for:
- Fragrance-free
- Ophthalmologist-tested
Try: CoverGirl Lash Blast Clean or Neutrogena Healthy Volume
How to Apply Drugstore Mascara Like a Pro
- Start at the root of your lashes and wiggle the wand as you pull upward
- Use a lash curler before application for extra lift
- Let one coat dry before applying the next (2–3 coats max)
- Use the tip of the brush vertically to reach corners and bottom lashes
- Clean your brush weekly to avoid clumps
Waterproof vs. Washable – Which One’s Right for You?
| Feature | Waterproof | Washable |
|---|---|---|
| Smudge-resistant | ✅ | ❌ |
| Easy to remove | ❌ (requires remover) | ✅ (warm water works) |
| Great for oily lids | ✅ | ❌ |
| Ideal for everyday | ❌ (can be drying) | ✅ |
💡 Tip: Use waterproof mascara only when necessary to avoid drying out your lashes.
FAQs
1. Are drugstore mascaras safe for sensitive eyes?
Yes! Many are ophthalmologist-tested and safe for contact lens wearers. Look for gentle, clean formulas.
2. How long does a mascara last before I need to replace it?
You should replace your mascara every 3 months to avoid bacteria buildup—even if there’s product left.
3. Can I get the same results as high-end mascaras?
Absolutely. Many drugstore mascaras deliver dramatic length, volume, and curl that rival prestige brands.
4. What’s the best drugstore mascara for a natural look?
Try Neutrogena Healthy Volume or CoverGirl Clean Volume for soft, fluttery lashes.
5. How do I prevent mascara from smudging?
Use a setting powder on your under-eyes and opt for waterproof or tubing mascaras if you have oily lids.
Customer Reviews
Sandra M. ⭐⭐⭐⭐⭐
“Essence Lash Princess is my holy grail—better than some $40 mascaras I’ve tried. Never flakes, always bold!”
Leah B. ⭐⭐⭐⭐
“I’m obsessed with Maybelline Sky High. My lashes look fake, in the best way. Even after 12 hours, they hold up.”
Dina C. ⭐⭐⭐⭐⭐
“L’Oréal Lash Paradise makes my lashes look full and flirty. And it doesn’t break the bank? Total win.”
Final Thoughts – Don’t Sleep on Drugstore Mascaras
Drugstore beauty has come a long way, and mascara is one of the categories where it absolutely shines. Whether you want major volume, fluttery length, or nourishing care—there’s a budget-friendly option out there waiting for your lashes.
💥 So go ahead, ditch the $40 wand and try one of these drugstore gems. Your lashes (and wallet) will thank you!
